BRAND TRANSFORMATION · PAID ACQUISITION

From scattered content to a coherent brand.

MaxFinance Best Selection

A unified creative language for a mortgage-intermediation business, supported by campaign work.

After: a coherent blue MaxFinance content system
Before: the original MaxFinance feed with varied layouts and colours
BEFOREAFTER
50% before
01 / THE CONTEXT

The problem to solve.

The original feed combined different palettes, type treatments and layouts. The brand needed a repeatable visual system that could communicate its people and services clearly.

02 / THE WORK

What was built.

  • Rebuilt the visual language around a consistent blue palette and hierarchy.
  • Designed advisor-led, educational and campaign creative as one family.
  • Connected branded creative to the business’s paid acquisition work.
03 / THE EVIDENCE

What the work shows.

The supplied before-and-after material shows a consistent content system across advisors, offers and educational posts. The campaign snapshot below records the displayed acquisition metrics; it does not establish attributable revenue.

HISTORICAL CAMPAIGN SNAPSHOT

2MReported reach
€5.61Cost per lead
8.5%CTR (all)
€0.33Cost per click

Values transcribed from the supplied portfolio screenshot. Reporting dates and attribution to closed sales are not established. These are historical observations, not forecasts or independently audited results. Comparative change percentages in the source have not been reused.

View the original campaign snapshotMaxFinance Best Selection original Meta Ads metrics snapshot

Original source shown unchanged. Some comparison labels in the supplied material are inconsistent; they are not claimed as performance improvements here.

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