REVENUE INFRASTRUCTURE
Attention is
just the start.
You’ve built the audience.
We build what turns it into business.
Strategy, funnels, qualification and follow-up.
One connected path from attention to opportunity.
EXPERIENCE BUILT WITH AMBITIOUS BRANDS & PEOPLE
01 / THE OPPORTUNITY
Your next opportunity
may already be
paying attention.
You’ve done the hard part: built trust, earned attention, started conversations.
But a view isn’t an enquiry. A DM isn’t a pipeline. And a contact form isn’t a follow-up system.
RaydenX builds the infrastructure in between.
02 / THE RAYDENX SYSTEM
What happens
after the attention.
Six connected stages. One commercial journey. Explore the work behind each step.
01 / ATTENTION
Start with trust.
Identify the questions, content and conversations that signal real demand. Connect the audience you already have to a relevant next step.
- Audience & intent research
- Content and creative strategy
- Paid and organic distribution
Illustrative service architecture. The journey is tailored to your business, audience and sales process.
03 / SHADOW OPERATING
You stay
in the spotlight.
We build
behind it.
Your audience knows you.
The system works with us.
Shadow Operating is a working partnership for creators and businesses with attention, trust and demand — and a gap between that demand and the sale.
We map the journey, build the conversion infrastructure and operate the follow-through. You stay focused on your expertise, your audience and your clients.
Audience. Expertise. Trust.
Capture. Qualification. Conversion.
04 / CAPABILITIES
Built around outcomes.
Connected by design.
From the first touchpoint to the next sales conversation.
Create demand
Brand positioning, content systems and paid acquisition built around a clear audience and offer.
Strategy · Brand · Content · Meta AdsBuild the path
Useful lead magnets, conversion pages and qualification that turn interest into a relevant next step.
Funnels · Landing pages · ApplicationsOperate the system
CRM journeys, follow-up and ongoing improvement that keep opportunities moving toward sales.
CRM · Automation · Nurture · Optimisation05 / A FOCUSED VERTICAL
Real estate expertise.
A wider perspective.
For agents, brokers and creators with an audience — and a next move to build.
Become the first useful conversation in a new market.
Turn educational content about moving into a guided enquiry. Understand when, where and why someone is relocating before the first call.
EXAMPLE JOURNEY / TAILORED TO YOUR MARKETPortugal · International audiences · High-value transactions
06 / SELECTED WORK
The strategy evolves.
The proof stays.
Four-plus years of hands-on work across brand, content and acquisition.
MaxFinance Best Selection
From scattered content to a coherent brand.
RE/MAX Vanguard
One team. A recognisable presence.
Equipa Fava do Lar
The same identity, beyond the screen.
RE/MAX Best Selection
A content system built around the people.
Brand transformation. Creative execution. Paid acquisition.
View all workA CLOSER LOOK / MAXFINANCE BEST SELECTION
Consistency is
a system, too.
A fragmented feed becomes a recognisable visual language. Move the slider to compare the original work.
Read the project
07 / PAID ACQUISITION
A campaign should
start a relationship.
Connect the ad to the offer, the enquiry to the follow-up, and the opportunity to your sales team.
Creative that earns relevant attention.
AI-assisted where appropriate
Context into the CRM
Nurture, re-engage, stop on opt-out.
A person, a brief, a next step.
Example architecture. Channels and timing are agreed for each engagement.
08 / THE PEOPLE BEHIND THE SYSTEM
Built by operators.
Grounded in execution.
Max Taranov
FOUNDER · SYSTEMS & IMPLEMENTATIONAn engineering approach to the business behind marketing. Max connects strategy, creative execution, funnels and automation.
LinkedIn
João Pedro
PARTNER · STRATEGY DIRECTORBusiness strategy and operational clarity. João focuses on priorities, customer journeys and a system that fits how the business works.
LinkedInBranding Marketing Acquisition Conversion Revenue infrastructure
BUILD WHAT HAPPENS NEXT
You have their attention.
Let’s give it direction.
Request an audit A focused look at your audience, your funnel and the opportunities in between.